What is a Marketing Funnel
What's a funnel marketing strategy? Why do online marketers need to create one?
It's a strategy for marketing that is designed to draw potential customers to your site. It is a process of selling in which someone visits your website to look up information that will help them solve their issue. You can build a rapport with each person by making use of certain tools.
This will allow you to understand the visitors' needs. This will help you give the most accurate information to all visitors. Once you gain the trust of a potential customer the visitor will feel more comfortable purchasing products. The customer becomes the visitor.
In time the majority of customers become extremely loyal clients who are willing to buy any item that you promote on your site. Marketing funnels are a collection of the various steps involved in converting a website visitor to a customer who will buy anything you offer.
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This is the ultimate goal of any online marketer. It is achievable by utilizing a funnel that is well-designed.
You've got the marketing tools to grab people's interest and bring them into your funnel. Once they've filled out the form on your PERSONAL lead capture page, they will be entered into the funnel. I say "personal" because nobody is going to opt in on your business lead capture page. They want to join as a leader, not a business.
Lead capture pages are the gateway to the funnel. Once they click "Signup Now" or "Enter There" and they'll be able to enter a completely new concept of network marketing.
The best part is that they are qualifying themselves to be able to do it. It is their decision. They don't have to buy you as a leader or mentor. You can also show them how they can get more leads and cash into their businesses.
This is how a typical marketing funnel works:
To attract and qualify customers to your product To attract and qualify people to your products, you must provide them with an opportunity to win a prize to be offered on the "front end". To get your free product, sign up (also called opt-in), and provide your email address and name. Then you'll include them on your email list.
Now, you can include these contacts in your email lists so that you can send them other relevant offers.
Right after sign-up to receive the free offer, they will be taken to a page that has a low-cost offer, also called trip wire offers. This is the point where they're moving to your "back-end" of your funnel.
They are taken to a related offer at a lower price when they buy the lower-cost offer (also called an upsell). A person who also buys the cheaper offer will be taken to the next comparable product at a more expensive price. This process can continue for several years.
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